This video from SLR Lounge is using the Profoto B1 which is an awesome strobe light. If Profoto is not in your budget range, then think of other ways to use strobes outside to enhance your photography. At the end of the day calling yourself a natural light photographer is fine provided you produce awesome images, but often times using a strobe outside will be a difference maker.
In case you are not familiar with SLR Lounge, you can check out their YouTube Channel to see more videos.
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