It would be nice if a magic bullet existed for marketing your photography or video business. On the other hand, maybe you have found something that is working well for you. But keep in mind that what is working today may not work tomorrow: I definitely wouldn't rely on one single resource for long term,…
Read moreChicken Or Egg? Marketing, Then Selling Your Photography Services (Closing The Sale)
We've all likely pondered at some point which came first: The Chicken Or The Egg? That lead me to thinking about which comes first: Marketing Or Selling? It's true that they go hand in hand and cross over because one could argue that marketing is also selling. However, I am referring to selling as "Closing…
Read moreMarketing Diagram For Photographers – From Exposure To Advocate
Step 1: Create Never Ending, Non-Stop Content: Website, Portfolio, Blog, Social Media and More! Step 2: Follow The Flow Of The Diagram: Exposure - Marketing, Advertising, Social Media, Blogging & More Engagement - Respond to website comments and inquiries, online reviews, social media comments, likes and shares Influence - If people get to know you,…
Read moreYou Will Not Close Every Inquiry, So You’ll Need To Do Some Insane Marketing
The reality of being in business is that you will not close 100% of all inquiries. There will likely be some reason from the prospect or even from you that causes the deal to not close. That's why you need to do some insane marketing to keep the inquiries flowing. There is a sales mentality…
Read moreWhat One Thing Can You Do To Propel Your Photography Business?
Now that I have your attention with the headline, I'll give you the answer to the question: There is NO ONE THING that you can do to propel your photography business. Sure, some photographers have hit it big with Instagram or other social media or landed large clients through things like direct mail. However, unless…
Read moreHow Much Are Your Photography Services Worth?
If you are a self-employed photographer, you get to determine the size of your check (to a point). So what's the value of your services? Peter Hurley in Manhattan consistently gets $1,200 for a headshot. That's more than he could command in a small town in Eastern North Carolina. However, I'm sure that there are…
Read moreThe Best Way To Make Money At Photography Is To Do This
There is a saying that the best way to make money at photography is to sell your gear. My take on that is that photography, like any real business, is not easy. If you want to make it as a photographer, don't give up on your dream. If what you are doing is not working,…
Read moreAction Is A Critical Factor To Any Photographers Business Success
I know a lot of photographers but 3 in particular come to mind as an inspiration for this post. All 3 have the same common trait: ACTION! Taking consistent everyday actions is critical to anything in life. Success in photography is no different. Therefore you must be taking action to make things happen. If you are…
Read moreIncrease Your Photography Sales: The Psychology of Selling: The Art of Closing Sales By Brian Tracy
Some of you reading this will make several excuses for not getting "The Psychology of Selling: The Art of Closing Sales By Brian Tracy." I'll even be so kind as to help you out in advance with some of those excuses (objections). 1) I don't have an Audible account. Sign up for a FREE 30…
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