DISCLAIMER: I don't claim to have all the answers nor is this 4,300+ word post meant to even come close to everything you'll need to know. There are things that I will share in this post that will not work exactly the same in every segment of photography. For example, Google Adwords may be effective…
Read moreShare Your Photography With Affordable Facebook Business Page Ads
In case you haven't figured it out yet, you are virtually wasting your time posting on your Facebook business page unless you are fortunate enough to have thousands of follows. But even with thousands of followers, your business page is still only seen by a small amount of people. Like it or not, Facebook advertising…
Read moreIMHO Some Photographers Just Don’t Get Basic Marketing
I found this SlideShare when I was searching Google for "Marketing 101." It doesn't have all the answers, but I thought it might spark some ideas for you. Basic Marketing 101 from Marketing Impressions IMHO stands for "In My Humble Opinion" just in case you are wondering about it in the header. That's my way…
Read more10 Best Commercial Photographers in Raleigh, NC – It’s Not Accurate!
The title of this blog post is the classic Thumbtack.com title in Google for not only commercial photographers but headshot photographers, wedding photographers and more. Just because it says "10 Best Commercial Photographers in Raleigh, NC" does not mean that it is true. It's really a marketing tactic that at the end of the day…
Read morePhotography Marketing Plan 2016 – It’s Week One – What Are You Doing?
What Is Marketing? Marketing is defined as the action or business of promoting and selling products or services, including market research and advertising. Do You have A Plan? If you don't have a marketing plan for 2016 on this first Monday of the new year, you are already behind. You should have hit the ground…
Read more3 Free Things Any Photographer Can Do Today To Improve Brand Awareness
Whether you are a new photographer trying to build a brand or an established photographer with a brand, the 3 things that I will discuss briefly in this post can help you build your brand awareness. Although they are free from the financial standpoint, they do involve a time commitment. As the saying goes, time…
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